The Importance of Good Website Design

These days, there are plenty of applications and tools that make creating an aesthetically pleasing website super easy and fast. This has really expanded the world of web design so that having a well designed website isn’t just for big companies anymore, but is possible for anyone! Whether you’re a company that’s just starting out, an exclusively online business, an artist needing a space to display your bio and portfolio, or just a working professional––a website is a great addition to any resume. In fact, nowadays people are creating websites instead of resumes!

Still, even with all the resources out there to help, there are some websites suffering from some seriously bad design. This may seem like no big deal. After all, websites just need to function properly to do what they’re supposed to, right? Who cares what it looks like if it gets the job done? Well that’s what we’re here to talk about. What is good web design, and why do you need it?

Why is Website Design Important?

A well laid out website is the trademark of any legitimate business. It signifies to people that you’re a professional, and it helps to establish you as an authority within your industry. The difference between a well designed website and a poorly designed website could mean thousands of dollars in potential customers. That’s why it’s important that a lot of care and effort goes into the creation of your company’s website and the content contained within it.

In the world of marketing, first impressions are everything. Your website is an opportunity to create a positive, lasting impression on users. If you were going into a job interview you wouldn’t want to just be mentally prepared, but physically prepared too. Having thoughtfully prepared answers and expansive knowledge of the field you're applying to isn’t enough to get the job––you have to look the part as well. A serious candidate will act and dress professionally in order to give off the right message that they’re serious about the position. For that same reason, it’s important that your website doesn’t just have great content and information, but looks great too!