5 Reasons Why You Should Start a Podcast for Your Growing Business

Podcasts have become insanely popular within the past few years. Every day, more and more listeners are turning off their radios and tuning into their favorite podcasts for entertainment and the latest news, tips, and info about the industries they’re most interested in. It might be time for you to get on board with this new media platform and start reaping the rewards. Starting your own podcast may seem like an unrealistic, daunting task––but it’s actually quite simple. Not to mention it can be a lot of fun! So, if you’re unsure about hosting a podcast for your growing business, then here are five reasons why you should seriously consider it.



It’s Easy and Inexpensive to Startup

Don’t let your imagination run wild with thoughts of late nights, thousands of dollars worth of technology and equipment, or expensive editors and assistants needed to startup and maintain a podcast. Getting started on a podcast is actually pretty easy, and can be done for just a few hundred dollars. There are really only four up-front expenses that you need and that’s paying for a domain, a pair of nice headphones, a mic, and a pop filter.

The latter three can be found for pretty cheap online, and usually in a bundle. Other than those things, the only other item you’ll need is a computer/laptop with internet connection––and that’s something you probably already own. You may have to also buy some kind of audio editing software, but most computers/laptops have something suitable for such purposes already installed. Once you have the equipment, setting it up is as simple as planning your episode, recording it, editing it, publishing it, and then finally promoting it. The most important thing to maintaining a podcast is being consistent in how often you publish episodes and the type of content you put out. By being consistent in those two things you will be able to develop a loyal group of listeners that can hep support your business. There are a lot of resources out there that can help walk you through the process of hosting your own podcast. All it takes is a little bit of time and research, and you can get going on your own podcast journey!